Want to build a website?
EASY PEASY… A website needs to be easy-to-use and straightforward – people will look elsewhere if they get frustrated trying to navigate a site! The design needs to be... Read more
Analytics are key
The most important thing your business needs is customers. To get customers, you need the right sort of visitors. So you need the traffic to your site. But not... Read more
Branding, Logo, Corporate Identity
Potato, Pour-tato…. YOU NEED TO THINK ABOUT HOW YOUR BUSINESS LOOKS IF YOU WANT TO REACH OUT TO PEOPLE. YOUR CORPORATE IDENTITY IS HOW PEOPLE RECOGNISE YOUR BRAND AND... Read more
Strategic Marketing
THE PURPOSE OF YOUR MARKETING STRATEGY SHOULD BE TO IDENTIFY AND THEN COMMUNICATE THE BENEFITS OF WHAT YOUR BUSINESS OFFERS TO YOUR TARGET MARKET. ONCE YOU HAVE CREATED AND IMPLEMENTED... Read more
GET PERSONAL
BIG COMPANIES SPEND FORTUNES TRYING TO APPEAR TO CARE FOR THE INDIVIDUAL. THEY’VE WORKED OUT THAT WE DON’T REALLY CARE THAT THEY ARE LEADERS IN THEIR FIELD, THE BIGGEST... Read more
DESIGN WITH PURPOSE
PERSUASIVE DESIGN IS NOT ABOUT MANIPULATING USERS INTO DOING SOMETHING THEY DON’T WANT TO DO. INSTEAD, THE GOAL OF PERSUASIVE DESIGN IS TO GET USERS TO MAKE THE RIGHT... Read more
Colour me perfect with the Pantone Matching System
Say you want a blue logo – how are we going to identify which ‘blue’ you mean? The problem is that there are thousands of blues, from teal all... Read more