Strategy

Jul16

Cut to the chase… Let’s get up close and personal….

Big companies spend fortunes trying to appear to care for the individual. They’ve worked out that we don’t really care that they are leaders in their field, the biggest in the business, and all the rest of the chest-beating stuff that corporations...
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Jul16

The Persuaders – Design with a purpose.

Persuasive Design is not about manipulating users into doing something they don’t want to do. Instead, the goal of Persuasive Design is to get users to make the right decision. Designers can accomplish this by doing their best to ensure that users...
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Jul16

Marketing Strategies – I love it when a plan comes together

The purpose of your marketing strategy should be to identify and then communicate the benefits of what your business offers to your target market. Once you have created and implemented your strategy, you should monitor its effectiveness and make any...
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Jul16

5 Reasons To Outsource Your Marketing

If you run a business, unless you are an exceptional firm, there will be some elements in your workplace that are stronger than others. This isn’t a bad thing, in fact, there is a strong argument that a firm should develop a core strength as this provides...
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May14

How To Develop A Digital Marketing Strategy

We’re operating in a digital era and this means that we need to have reliable digital strategies for business success. This doesn’t mean that we can get away with writing 1’s and 0’s for everything we do but there is a need to reshape your focus...
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Apr16

Beginners guide to designing a website

Easy Peasy… A website needs to be easy-to-use and straightforward – people will look elsewhere if they get frustrated trying to navigate a site! The design needs to be clean and uncomplicated and it is essential to make sure that, when a potential...
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Apr16

How To Make Your Website A Success

Okay, you know that you need to have an online presence and if you are online, you need to make your online presence better. This isn’t an insult; it is a matter of fact because there is always room for improvement. The day you don’t make think about...
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Apr16

B2B Marketing is important

Even though there is a great deal of marketing material and advice to choose from, some elements are not as popular or as common as others. Yes, there are some marketing elements that are extremely overplayed and rammed down your throat but there are...
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Mar16

1st step when designing a website – Fill in a questionnaire…..

So you want a new website? Great. …But lets be sure you get the right website. First lets check we know who you are and who your customers are …. Company related questions Do you currently have a website? What is the URL? Describe the products/services...
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