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There are plenty of things in business which are nice to have but not essential. However, you will often find that people will place elements into the nice to have category for reasons that don’t relate to their importance. If certain aspects are too...
Unless you are an entrepreneur or a very small business, decisions will be made by more than one person or someone higher up the chain will have the final say on matters. This means that there will be times when you need to convince people or persuade...
If you run a website or your business has an online presence, you will hopefully have heard about the importance of SEO. Of course, it is not enough to just do SEO, you have to undertake SEO effectively and this is where many firms or businesses struggle....
If there is a phrase that internet marketers are probably sick to death of hearing, it will be “Content Is King”. This phrase has been overused to the extent that many marketers and small businesses will switch off at the point of hearing it. The...
When it comes to being found by potential customers and interested parties, there is nothing to compare with being on the first page of a search engine. There are a few search engines to choose from, and Bing is improving in gaining in size but let’s...
So you want a new website? Great. …But lets be sure you get the right website. First lets check we know who you are and who your customers are …. Company related questions Do you currently have a website? What is the URL? Describe the products/services...
SEO & SEM Are The Same … but Different The fact that SEO and SEM are not the same things should be pretty obvious, after all, one has an O while the other has a M, they couldn’t be more different! However, for many people, there tends to be...