Marketing

Jul16

Cut to the chase… Let’s get up close and personal….

Big companies spend fortunes trying to appear to care for the individual. They’ve worked out that we don’t really care that they are leaders in their field, the biggest in the business, and all the rest of the chest-beating stuff that corporations...
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Jul16

The Persuaders – Design with a purpose.

Persuasive Design is not about manipulating users into doing something they don’t want to do. Instead, the goal of Persuasive Design is to get users to make the right decision. Designers can accomplish this by doing their best to ensure that users...
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Jul16

Marketing Strategies – I love it when a plan comes together

The purpose of your marketing strategy should be to identify and then communicate the benefits of what your business offers to your target market. Once you have created and implemented your strategy, you should monitor its effectiveness and make any...
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Jul16

5 Reasons To Outsource Your Marketing

If you run a business, unless you are an exceptional firm, there will be some elements in your workplace that are stronger than others. This isn’t a bad thing, in fact, there is a strong argument that a firm should develop a core strength as this provides...
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May16

Making An Exhibition Of Yourself

In the era of online marketing and social media sites, you would be forgiven for thinking that you could develop your entire business online without having personal interaction with other people. For some people and businesses, this may sound ideal. It...
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May14

How To Develop A Digital Marketing Strategy

We’re operating in a digital era and this means that we need to have reliable digital strategies for business success. This doesn’t mean that we can get away with writing 1’s and 0’s for everything we do but there is a need to reshape your focus...
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Apr16

How To Make Your Website A Success

Okay, you know that you need to have an online presence and if you are online, you need to make your online presence better. This isn’t an insult; it is a matter of fact because there is always room for improvement. The day you don’t make think about...
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Apr16

B2B Marketing is important

Even though there is a great deal of marketing material and advice to choose from, some elements are not as popular or as common as others. Yes, there are some marketing elements that are extremely overplayed and rammed down your throat but there are...
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Mar16

Top tip for marketing YOUR business – Ask Yourself Questions

Name three things that set you apart from the competition? Do you spell out the benefits of your product or service in all of your promotional literature, websites, letters etc? Have you tried Telemarketing to attract new customers? Did you accurately...
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Mar16

Search Engine Optimisation vs Search Engine Marketing

SEO & SEM Are The Same … but Different The fact that SEO and SEM are not the same things should be pretty obvious, after all, one has an O while the other has a M, they couldn’t be more different! However, for many people, there tends to be...
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