We have designed the festival logo for the last 6 years. Originally the Grim Reaper was briefed because it was likely to be the last year they ran the festival, but the festival continued and so each year we opted for a different mode of transport for the Reaper to use to attend the event!
This was the last year we used the Reaper. See later folio posts for more recent campaigns.
The identity is designed and modified to appear on all marketing material - ads, brochures, coasters, pint glasses, the website & social media.