Okay, for most of June and July, you spent a great deal of your social media time engaging with people and talking about the World Cup.
When you get massive sporting events like this taking place, people want to talk about it and many small businesses have found that this is has been an ideal way to get to know their customers and to show off a more personal side to what they do.
If you are going to be a success when it comes to social media marketing, it can’t all be about the business. You need to listen to people, ask questions and be part of the fun and activity that has been going. The World Cup has been really easy to get involved with people and while German fans are nursing hangovers and Brazil and Argentinean fans are nursing broken hearts, you may be wondering how to continue your engagement with your followers on twitter or Facebook?
Some people say that the new domestic football season isn’t too far away but the domestic game, with all of the petty rivalries isn’t always the best for a small business to engage on. If you are a bar or pub that shows football, chatting about the big games can be a great way to get people interested in what you offer. However, if you are a small print firm or a carpet cleaning firm, you may find that engaging in chat about the latest football games may be more bother than what it is worth.
Focus on the message rather than the football
However, the trick is not to focus on the content (the football) but the message and tone. During events like the World Cup, people are more willing to engage and want to hear the opinion of others. This should be your starting point at all times as a business, not just when then there is a major sporting event on. The Commonwealth Games is taking place in Glasgow at the end of July, so there will be other opportunities to stay in touch with all your fans of followers this summer, but when it comes to the best branding services, you’ll realise the advice is to be friendly and engage with people.
So, if you are looking to treat every business day on social media like the World Cup, think about how you acted during the World Cup. If you were fully engaged on social media, you may have:
• Asked questions about the games
• Ran polls to see who people thought would win
• Asked for opinions on the best goals or players
• Told a few jokes about some of the incidents – such as Luis Suarez going for a mid-match meal
• Asked for people to send in pictures of themselves enjoying the football (even better if they were engaging with your products or service at the time)
These steps are easy because the World Cup provides the focal point to it but surely you can see that the same questions, engagements and interactions can be achieved at all points throughout the year with a slight tweaking.
A small business marketing strategy doesn’t have to cost a lot of money and it doesn’t have to take up a great deal of time. However, you do need to make the effort and you need to promote your brand in a real way. If you have a fun image, you can focus on the lighter side of life. If you have a serious and professional image, engage in a more formal way, perhaps bringing in statistics or more formal questions.