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Big companies spend fortunes trying to appear to care for the individual. They’ve worked out that we don’t really care that they are leaders in their field, the biggest in the business, and all the rest of the chest-beating stuff that corporations...
Okay, for most of June and July, you spent a great deal of your social media time engaging with people and talking about the World Cup. When you get massive sporting events like this taking place, people want to talk about it and many small businesses...
There are plenty of things in business which are nice to have but not essential. However, you will often find that people will place elements into the nice to have category for reasons that don’t relate to their importance. If certain aspects are too...
Finding a balance in business is often difficult, no matter what industry or line of work you are in. One of the biggest issues revolves around who makes decisions and who calls the shots. There is a lot to be said for different people having an input...
Unless you are an entrepreneur or a very small business, decisions will be made by more than one person or someone higher up the chain will have the final say on matters. This means that there will be times when you need to convince people or persuade...
If you run a website or your business has an online presence, you will hopefully have heard about the importance of SEO. Of course, it is not enough to just do SEO, you have to undertake SEO effectively and this is where many firms or businesses struggle....
We’re operating in a digital era and this means that we need to have reliable digital strategies for business success. This doesn’t mean that we can get away with writing 1’s and 0’s for everything we do but there is a need to reshape your focus...
If there is a phrase that internet marketers are probably sick to death of hearing, it will be “Content Is King”. This phrase has been overused to the extent that many marketers and small businesses will switch off at the point of hearing it. The...
Easy Peasy… A website needs to be easy-to-use and straightforward – people will look elsewhere if they get frustrated trying to navigate a site! The design needs to be clean and uncomplicated and it is essential to make sure that, when a potential...
Okay, you know that you need to have an online presence and if you are online, you need to make your online presence better. This isn’t an insult; it is a matter of fact because there is always room for improvement. The day you don’t make think about...