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Big companies spend fortunes trying to appear to care for the individual. They’ve worked out that we don’t really care that they are leaders in their field, the biggest in the business, and all the rest of the chest-beating stuff that corporations...
Persuasive Design is not about manipulating users into doing something they don’t want to do. Instead, the goal of Persuasive Design is to get users to make the right decision. Designers can accomplish this by doing their best to ensure that users...
The purpose of your marketing strategy should be to identify and then communicate the benefits of what your business offers to your target market. Once you have created and implemented your strategy, you should monitor its effectiveness and make any...
If you run a business, unless you are an exceptional firm, there will be some elements in your workplace that are stronger than others. This isn’t a bad thing, in fact, there is a strong argument that a firm should develop a core strength as this provides...
We’re operating in a digital era and this means that we need to have reliable digital strategies for business success. This doesn’t mean that we can get away with writing 1’s and 0’s for everything we do but there is a need to reshape your focus...