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Big companies spend fortunes trying to appear to care for the individual. They’ve worked out that we don’t really care that they are leaders in their field, the biggest in the business, and all the rest of the chest-beating stuff that corporations...
Persuasive Design is not about manipulating users into doing something they don’t want to do. Instead, the goal of Persuasive Design is to get users to make the right decision. Designers can accomplish this by doing their best to ensure that users...
The purpose of your marketing strategy should be to identify and then communicate the benefits of what your business offers to your target market. Once you have created and implemented your strategy, you should monitor its effectiveness and make any...
You may not think but there is a need to ensure that you think about your corporate identity if you want to reach out to people. There is a link between your corporate identity and how people recognise your brand and the reputation you hold. You also...
If you run a business, unless you are an exceptional firm, there will be some elements in your workplace that are stronger than others. This isn’t a bad thing, in fact, there is a strong argument that a firm should develop a core strength as this provides...
Designing a logo for your business should be one of the simplest tasks you find. After all, some of the best logos in the world are simple and effective, which probably came together in the blink of an eye. All it takes is for you to make five minutes...
Okay, for most of June and July, you spent a great deal of your social media time engaging with people and talking about the World Cup. When you get massive sporting events like this taking place, people want to talk about it and many small businesses...
There are plenty of things in business which are nice to have but not essential. However, you will often find that people will place elements into the nice to have category for reasons that don’t relate to their importance. If certain aspects are too...
In the era of online marketing and social media sites, you would be forgiven for thinking that you could develop your entire business online without having personal interaction with other people. For some people and businesses, this may sound ideal. It...