1st step when designing a website – Fill in a questionnaire…..

So you want a new website? Great.

…But lets be sure you get the right website.

First lets check we know who you are and who your customers are ….

Company related questions

  1. Do you currently have a website? What is the URL?
  2. Describe the products/services you sell.
  3. Who are your main competitors? How do you differ?
  4. What are your top 3 frustrations with your current website?
  5. What do you like most about your current website?
  6. What do your current competitors website have that you aspire to?
  7. Age range of your target customer base

Then lets decide what sort of site we are looking at….

Project related questions

  1. Technical skill level of your customer base. Have a scale ranging from zero to ten with zero being the least technologically skilled and ten being the best.
  2. Will your visitors require any special needs? Mobile version of site, multiple language support, larger type for easier reading, etc.)
  3. Imagine your website in 5 years from now.
    Complete the sentence: I know my website works because…
  4. Name 3 things that are most important about the design of your new website.
  5. Name 3 things that is least important in the design of your new website.
  6. Do you have any color preferences, existing brand colors, and/or colors you do/not wish to include?
  7. What are some existing websites that appeal to you? Provide links if possible.
  8. Deadline, timing or exact date of completion for your website
  9. Do you have a budget you are trying to meet?

Additional Questions

  1. Do you need to be able to update the website on your own? (ie: CMS)
  2. Will this be an e-commerce website? Will you be selling any products or taking payments on your website?
  3. Do you need a copywriter? If you are using existing copy on your current website, will it need to be modified in any way?
  4. Is your logo and other imagery web ready?
  5. Do you have all images that you would like to be included in your website or would you like the designer to use imagery where appropriate?
  6. How will you be updating the site in the future (if they are not using a CMS)?
  7. Will you be needing an additional SEO help (registering with search engines, adding businesses to Google Business Center, Analytic setup, etc.)
  8. Do you already have a domain and hosting setup for your new website?
    If so, do you have the FTP and host log in information accessible?
  9. Any specific features you would like included? Log in ability, calendars, forums, blog, subscription services (RSS, email or newsletters)?

Once we know these things we can start to design a website and we won’t get any nasty surprises further down the line.


  1. Alejandro

    This looks like a complete set of questions that you can answer which will exactly show you the area where your web site lacks and the areas where your website needs least attention.

    1. Vesh

      I agree with you. This is a very good questionnaire indeed. It will easily but effectively site out the problem areas as well as the strength of the website.

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