Q: How many psychologists does it take to change a light bulb?
A: None, the psycologist persuades the light bulb that it is in its own best nterest to change.

Persuading people to buy uses techniques that psychologists and marketing men have known for years...

It isn't rocket science. Persuasion involves understanding aspects of human nature that are often automatic and work at a subconscious level.
Here we've got 5 simple ways to persuade people....

As with any project you start, gathering essential information upfront is not only beneficial to a successful deliverable but will also save you and your client plenty of headaches throughout the process and pave the way to a lasting and trusting relationship. The more information you have equals the smoother the project goes — which in turn sets the tone for a good designer/client relationship.

Some of the questions below can be applied to more then just website design so some can be used in designing anything...

Clients often want a particular colour for their logo, brochure or website - but its dificult to quantify exactly the right colour without some sort of system.

Designers have always used the Pantone system to give a wide variety of colour options but consistently.