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Articles on design, marketing and giveaways

Questions to ask yourself about marketing your business

Here are some questions that could just help you grow your business...
The idea is that they will highlight where your business is doing well – and where you could take the initiative and produce rapid results.
These are the questions that, if you are willing to spend a few minutes giving them some proper thought then you could get some GREAT results
Each question you answer ‘no’ to probably means that you are losing out on business, but don't feel bad – it’s to motivate you to make marketing a top priority....

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Marketing - I love it when a plan comes together...

Developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient.

The focus of your strategy should be to make sure that your products and services meet customer needs and that you develop long-term and profitable relationships with those customers. To achieve this, you will need to create a flexible strategy that can respond to changes in customer perceptions and demand. It may also help you identify whole new markets that you can successfully target.

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Persuasive Design

Having a well designed communication is not always enough to convince users to commit to purchase or even to respond by getting in touch. Even if a user can do it, doesn't mean that they will. To be successful, the design must go beyond aesthetic, accessible, readable and functional and focus on Persuasive Design. The design must motivate the reader by taking advantage of persuasive tactics that will make them interact - by phone, email or purchase. The most persuasive designs focus on making users feel comfortable about making decisions and helping them act on them.

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