Getting your sales message across isn’t about using one medium. It’s about getting and keeping customers.
Yes, we all know the Internet can help you can do that ….but ONLY if you use it in conjunction with other tools. Never forget there are lots of other tools in your toolbelt, including good old fashioned print. We design flyers. leaflets, newsletters, glossy brochures, direct mailshots, annual report and accounts, prospectuses for schools and colleges and not forgetting catalogues.
Thousands of potential customers that are cautious about placing important business or buying an expensive item from an unknown online vendor. That’s one of the reasons why, in order to succeed, EVERY company needs a brochure of some sort or another form of printed sales literature to hand out to customers and prospects.
This printed item usually has two main functions: Credibility:
People expect a “real” company to have printed sales literature. It’s easy to print off a business card, a letterhead etc. and call yourself a company. But if you want to look like you mean business, you need a brochure of some sort. Its not so easy to do that and make it look convincing without spending some money. Luckily at Liberator we can give you a phenomenal brochure at a fraction of the price of MOST agencies!
Time-saving. People want printed material to take home and read at their leisure. Yes, you can direct them to your Web site, but a brochure adds a personal touch, tells your prospect what the product or service can do for them and why they should buy from you. Brochures also support other advertising, direct mail, online promotions, and can be used as a sales tool by distributors. In short, a good brochure sells.
And the biggest bonus is that we ALWAYS provide an INTERACTIVE version of the brochure/leaflet as well. So, if by chance we DIDN’T design your website (…and why not?) you can link to the Interactive PDF on your website so it can be downloaded. AND/OR you can attach the PDF to an Email and mail it out that way ..and because its Interactive it contains links to content on the website that the reader can click which will take them directly to more content on your website!
So, how do we go about creating your brochure…
First we create it in a way that the reader needs it – so the information must unfold in the right order. Your brochure will be designed to answer the readers questions in a logical sequence following their likely train of thought.
Then we make it appealing.
It needs to look good. The reader needs to WANT to look inside. And once inside, it needs to answer all the readers questions and continue to look good! We want to make it a keeper. We want it, if possible to be something that they will want to hold onto for reference. We want it to be memorable. We consider EVERYTHING about the project, but bearing in mind what you want to spend obviously.
Our designers have all had 4 years at Art School and positions at a variety of London agencies – gaining experience and knowledge of all forms of print techniques.
There will ALWAYS be a trade off between originality and cost. If its out of the ordinary, an unusual size, shape, different ink, gluings, foldings then basically it will be more expensive than a flat sheet of A4 paper printed in black!!!! We work with you and the printer to find a brilliant solution at the best price for the best possible ROI (Return On Investment)
Are you looking for some design for print? why not give us a call and we can discuss it?
We’re ALWAYS keen to talk about new projects and ideas
or via social media if you’d prefer…