Jul16

Cut to the chase… Let’s get up close and personal….

Big companies spend fortunes trying to appear to care for the individual. They’ve worked out that we don’t really care that they are leaders in their field, the biggest in the business, and all the rest of the chest-beating stuff that corporations...
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Jul16

The Persuaders – Design with a purpose.

Persuasive Design is not about manipulating users into doing something they don’t want to do. Instead, the goal of Persuasive Design is to get users to make the right decision. Designers can accomplish this by doing their best to ensure that users...
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Jul16

Marketing Strategies – I love it when a plan comes together

The purpose of your marketing strategy should be to identify and then communicate the benefits of what your business offers to your target market. Once you have created and implemented your strategy, you should monitor its effectiveness and make any...
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Jul16

5 Reasons To Outsource Your Marketing

If you run a business, unless you are an exceptional firm, there will be some elements in your workplace that are stronger than others. This isn’t a bad thing, in fact, there is a strong argument that a firm should develop a core strength as this provides...
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Jul14

When it comes to Social Media – Treat every day like the World Cup!

Okay, for most of June and July, you spent a great deal of your social media time engaging with people and talking about the World Cup. When you get massive sporting events like this taking place, people want to talk about it and many small businesses...
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Jun16

Website Analytics Are Not Optional For Your Business

There are plenty of things in business which are nice to have but not essential. However, you will often find that people will place elements into the nice to have category for reasons that don’t relate to their importance. If certain aspects are too...
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